“we made the ultimate masterpiece and THE only people disagreeing with us are trolls/incels/haters/trump voters/faschists/literal SATAN” is a two pronged attack. Not only it makes everyone not in the loop think “oh no poor tiny company disney is being bullied for the movie I used to love as a kid!”. The person is likely to see a comment not liking the movie and think instantly that person is terrible.

Second is “I was lukewarm on the movie but man I don’t wanna be one of them nazis who hates this movie”

Classic change the conversation from absolute waste of money and creative bankruptsy of disney to culture war strategy straight out of literally the russian kgb playbook.