Nokia were crazy back in the day but I think people may remember them a bit too fondly. I remember how whenever there was some new tech or idea they would absolutely trickle them out just to try and squeeze as much money out of you as possible. If there were two new pieces of tech they’d release two phones, with each of them having one of the new pieces of tech. Back in those days they just refused to make the absolute best phone possible. That’s one of the biggest changes that came from the iPhone.
I actually think this is somewhere that AI could help out, just cranking out loads of mundane little features to give a place depth. I’m looking forward to the possibility of games where you can walk around a whole building because it’s all being generated on the fly by AI.