Maybe it doesn’t matter if someone is tech savvy. There was a time when we really valued the ability to fix your own car.

They’d have to allow any app to replace iMessages as their sms client.

Alternatively, you could argue that their monopoly in messaging is being unfairly applied in hardware. That would have to be brought up by a hardware vendor like One Plus.

You can argue that they’re unfairly using monopoly power. Same reason why MS was forced to allow windows to switch browsers.

Do it. One of the best things the Internet ever enabled.