Aussie living in the San Francisco Bay Area.
Coding since 1998.
.NET Foundation member. C# fan
https://d.sb/
Mastodon: @dan@d.sb

  • 3 Posts
  • 866 Comments
Joined 2 years ago
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Cake day: June 14th, 2023

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  • dan@upvote.autoTechnology@lemmy.worldDell kills the XPS brand
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    12 days ago

    simplified naming scheme with labels like ‘Pro’ and ‘Max.’

    How is that “simplified”? Which one is better, Pro or Max?

    Actual simplified naming would probably be names like “Basic”, “Business”, “Gaming”, or numbers like what Intel does with Core 3/5/7/9.




  • No worries - it’s a pretty common misconception that tech companies sell data. I’ve worked on ads systems at big tech companies so I’ve seen some parts of how it works. The companies are very protective of their data as it’s essentially their highest-value asset. Employees can’t see any of your data either - it’s very tightly locked down, with strict ACLs and audit logging.

    Large advertisers generally don’t get any special access either - the tools/apps that large advertisers use are mostly the same as what small advertisers / individuals can see and use.


  • less interest than Google in selling data for advertising

    Google don’t sell data. The data is what makes them valuable, so it wouldn’t make sense. If they did sell data, the other big tech companies would just buy their data to remove their competitive advantage.

    What Google actually sells is your attention. Advertisers can target people based on demographic data, things you like, etc, but the advertiser never sees the data used for targeting.

    You can use Google and Facebook’s Ads Manager sites yourself and see exactly what advertisers see.

    On the other hand, Apple mostly keep their collected data for their own ad network. Yes, they have one - it’s mostly just used for ads for “recommended” apps in the app store, but last I heard, they have plans to expand it.


  • dan@upvote.autoTechnology@lemmy.worldLegalEagle Suing PayPal's Honey
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    14 days ago

    I’m curious as to whether the industry will start moving from last-touch attribution to first-touch (or multi-touch) attribution instead.

    The only reason last-touch (last affiliate link gets all the credit) is commonplace now is because it’s easy to implement. No need for long-term tracking. What the industry really wants is either first-touch (first affiliate link or ad you click gets the credit) or multi-touch (the payment is split between every affiliate), depending on who you ask.