I feel like linux demands an understanding of the relationship between hardware and software more than windows does.
If all personal computer users were tech tinkerers like they were in the 70s and 80s, then linux and its distros would basically be the default OS everyone used. But that is not the world we live in. Microsoft saw a world where everyone was a computer user and Windows was designed in a way to support that vision.
Theres nothing inherently wrong with catering to the lowest common denominator, linux apostles just need to understand that not everyone can be uplifted to their level, nor do they want to be - or, even, should be.
So marketing? What’s the problem here? Should they have spent it advertising on radio?