While PDX-published games may suffer from the decouplement of features between DLCs, at the very least PDS-developed games have a built-up expertise when it comes to managing this.

As for MMO model, it’s a hard sell because purchased things get made “free” for new comers. It’s one of the crux that EU4 faced when they rolled many DLC features into the base game.

It seems that Meta is low-key following the “everything app” goal that Elon Musk wanted for Twitter/X, tying products like WhatsApp, Instagram, Threads while at the same time distancing themselves from the Facebook brand.

For example, WhatsApp is a chat app that has been enhanced to have Business Accounts, which allows for Bots, Stores and Payments. Further integration with Instagram could potentially use these features to tie together content+business. Threads is an enhancement over Instagram to add textual content.