Maybe the owners care more about running a sustainable company that makes good games than they do about getting a bunch of money.

The videogame world is weird. Say you are a small buisness in a miner town making cast and hardened steel parts for mining equipment. If a big manufacturer comes around and offers to buy you out, your alternative to saying “yes” is them, opening up their own buisness and driving your sales into the ground with cheaper offers. But if Bethesda says to CD Project RED “Either you accept the acquisition or we are going to make better games.” CDPR can just say “Haha, good luck.”