From the very dawn of the personal computing era, the PC and Apple platforms have gone very different ways. IBM compatibles surged in popularity, while Apple was able to more closely guard the Maci…
They’re a business. Reducing their costs (while charging you a premium) is absolutely what they do.
Apple’s whole deal for decades now has been building a vertical supply chain. Using their own SSD controller is one less component they have to pay others for.
They just don’t give a shit about downsides: aftermarket repairers or user upgradeability.
It’s more cost effective to integrate the controller.
Being worse for customers is just a happy accident.
You and I both know that Apple doesnt do this shit for cost efficiency.
They do it to make make shit worse for consumers and “unauthorized” repair services.
They’re a business. Reducing their costs (while charging you a premium) is absolutely what they do.
Apple’s whole deal for decades now has been building a vertical supply chain. Using their own SSD controller is one less component they have to pay others for.
They just don’t give a shit about downsides: aftermarket repairers or user upgradeability.