EDIT:
So according to this thread, this is a Google related change and not Nvidia?
In which case, similar to the banner issue from a previous update, you can get a different launcher (see comments for FLauncher) to avoid it
https://www.reddit.com/r/ShieldAndroidTV/comments/181vh4t/ads_at_full_screen/
Install ProjectIvy from the app store on your Shield or Chromecast with Android TV as an alternative launcher.
Also not buying a Shield anymore in the future. Putting ads in a product you paid for should be fucking illegal at this point.
Well, that is gonna be easy, I don’t think this product will still continue in the future.
+1 for projectivy. Easy to use, looks good, stays out of the way. I use it on my shield and also use it on my cheap onn pucks.
Is it difficult to install? Like do I need to side load it or can I install it straight from the UI? I am definitely over Google shoving non-stop ads into my paid for experience.
Nope. Just install from the play store.
Is there a way to get it to launch automatically without sideloading anything?